Advertisement Critic: Complan
Context: Indian TV Channels | March 2011 | Complan (Health Drink) by Heinz. It is just a regular TV Commercial on Indian TV Channels.
The Catch: The doctor in this advertisement says, if children do not eat properly, how are they going to grow right? Over here, in this advertisement, the doctor conveys that in the absence of a balanced diet, proper physical growth of children becomes uncertain. That part is absolutely fine. So, we see that there are two problems that this advertisement talks about.
1. Children not taking a balanced diet or Children’s reluctance to eat right.
2. Lack of physical growth because of the above point (Children not taking a balanced diet).
What solution does the advertisement talks about, however? It says, just get your child Complan and all the problems will be gone!! How stupid! The right solution should be to get your children balanced diet and instill in them right eating habits. I mean, we should not be free to say just anything to sell our products. We, the Indians, know really well about balanced diet and goof food habits. The Indian mothers are always ready to go that extra mile to get her children the right nutritious cooked food, even though that takes more time and effort. We are not yet fully done with destroying our social structures and family values. Anybody who can afford a bottle or pack of Complan can most probably afford a serving of balanced diet.
And, in case of the latter option (balanced diet and good eating habits) the consumer knows exactly what he or she is eating or feeding the children. Who knows for sure what exactly is there in Complan? I strongly believe, if a child gets Complan and NO balanced diet, that child’s mental and physical growth will be inferior to that of a child who gets balanced diet and has good eating habits! Any doubts here? Are you listening?
The Catch: The doctor in this advertisement says, if children do not eat properly, how are they going to grow right? Over here, in this advertisement, the doctor conveys that in the absence of a balanced diet, proper physical growth of children becomes uncertain. That part is absolutely fine. So, we see that there are two problems that this advertisement talks about.
1. Children not taking a balanced diet or Children’s reluctance to eat right.
2. Lack of physical growth because of the above point (Children not taking a balanced diet).
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| Complan |
And, in case of the latter option (balanced diet and good eating habits) the consumer knows exactly what he or she is eating or feeding the children. Who knows for sure what exactly is there in Complan? I strongly believe, if a child gets Complan and NO balanced diet, that child’s mental and physical growth will be inferior to that of a child who gets balanced diet and has good eating habits! Any doubts here? Are you listening?
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